Mockup of the client's project
  • Client: AAPPEAL LLC
  • Project Type: Responsive Website
  • URL:

Project Overview

This is a responsive website optimized for accessibility (image, colors, SEO), scalability, and rapid load time. It features a secure bookstore, dynamic events calendar, and interactive media. The entire site needs to be modular so that we can quickly add additional pages and content.

During the user testing phase, we decided that the site would benefit from a more creative approach. The client shared some additional websites which we used as inspiration for a second re-design. This time, it perfectly matched the client's brand.

Project Research

The challenge question mark

The Challenge

The original website had been created using Go Daddy's site builder, a CMS platform similar to Microsoft FrontPage. It did not allow for mobile-friendly layouts using complex CSS styling using Grid or Flex-box. There was no structured sitemap or ability to optimize images. Furthermore, there was no way for the client to retain the coded layout of the content as it was displayed.

The solution light bulb

The Solution

A complete redesign of the site using the UX/UI concept of user flow. We wanted to present this website as not only an outlet for "Dr. E." to showcase her expertise, and share her upcoming calendar events, and media coverage but also to provide visitors with an easy-to-use eCommerce store to support her work.

Coding Stack

The front-end was built using Bootstrap 5, and Sass. While the backend runs on Express, SQL, and Node. The blog section is on the WordPress platform.

The Results

We created a responsive, interactive website focused on promoting her personal brand. We increased visibility on her library of self-published books with our integrated, intuitive shopping cart experience using modals, which work on all screen sizes. We implemented a 3rd party PDF flipbook which gave the site a more interactive feel.

Design System

Type Example Font
Main Headings


Open Sans


Open Sans


Open Sans
Dr. Elizabeth Carter

Elizabeth “Dr. E” Carter

Founder and CEO, AAPPEAL, LLC

CodeboxLLC is a great company to work with to bring your digital vision to life. First, you discuss the purpose of the website, the engagement and branding. Then team shares options, graphics, links, the works. They are patient in working through new ideas, shifts in layouts, and indecision on my part, LOL! I was pleased with my final product and the team has been available for updates as my brand and visibility grows. I would recommend CodeboxLLC for your website needs.

Mockup of website pages
Mockup of website pages
About Us
Mockup of website pages
Mockup of website pages
Mockup of website pages
UX/UI Team avatar

UX/UI Team

Our UX/UI team creates an improved user experience for our websites, desktop, and mobile applications, working primarily in Figma to create high-fidelity, interactive prototypes.