![Image of a whiteboard showing the UX research process](assets/img/services/ux-research-board.jpg)
The Research Phase
At the start of a client's project, we need to know the target audience, the problem your application wants to solve, and the user's journey.
- Firstly, we need to understand a few things about the user and how your website or application will help them achieve their needs and goals.
- Next, we develop our user interface (UI) ideas using focus groups and conducting online surveys.
- Finally, based on the user feedback, we'll plan the site map, user journey, and what features we need to include.
The Design Process
When designing a website or application, we have to answer two questions.
- Firstly, we need to understand does this look like something your target audience would use frequently? At the risk of creating something that feels cookie-cutter, we also don't want to reinvent the wheel.
- Secondly, is the design intuitive to the user? We want your visitors to be able to easily navigate your application, complete their user journey and feel comfortable recommending your products and services.
![Image showing the UI design process](assets/img/services/whiteboard-mockup.png)
Let's get started!
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[email protected]
Greater Pittsburgh Area, PA (USA)